5 things to ask your marketing consultancy to do for the best results.
6 months ago
Engaging the services of a marketing consultancy is a big investment which we know you need to ensure you are getting the most from. We give you 5 things to ask your marketing consultant to do for the most effective long-term results.
So, you have got your marketing sorted. Or so you thought. The website went live years ago and you haven’t touched it since, you got a list of contacts but haven’t yet sent them an email because you don’t know what to write and even though the social media pages are all set up, nobody puts content on because we don’t really know what to say, and who is looking at it anyway? Time to call in the cavalry – a marketing consultancy.
All too often business owners know that marketing is super important to the growth of their business, but they don’t have the expertise, or their team does not have the extensive knowledge to put it to good use.
Hiring a marketing consultant could be the answer to all your problems.
A marketing consultancy will help you to create a clear agenda, a marketing strategy and support you with the implementation of the marketing actions.
Here are five things that you need to ask them to do.
- Create a marketing strategy
A marketing strategy determines the direction your business will take, it gives you clarity and enables you to create a cohesive marketing plan that your team can follow to promote your business to the right people, at the right time using the right marketing mix. Ask your marketing consultancy to create a marketing strategy first and foremost so that your marketing plan will be clear and concise.
- Assess and understand your customers
This is really important. You need to really get under the skin of the person you are selling to. In order to focus on the right marketing tactics and messages, you need to first get to know who the person is that has the problem you are here to solve.
- Identify the right marketing mix
Your marketing consultancy will tell you that there is no point advertising in a printed lifestyle magazine when your target audience is scrolling on Pinterest. Understanding where your potential customers are most likely to see your communications and what they will engage with will lay the foundation for your marketing tactics. You also need to look at what your competitors are doing in terms of their marketing mix, which will help to drive your marketing planning.
- Empower you to apply the marketing messages
You and your team need to live and breathe your key marketing messages, they should be at the heart of your conversations, your content, and your marketing activities. A marketing consultancy will show you how to incorporate these messages throughout your business in an effective and strategic way.
David Skok and Mike Troiano from For Entrepreneurs, suggest there are two reasons why you need to have a clear message:
1. You need it to connect with customers, investors, potential employees, the press, etc. and if you don’t have a simple, compelling message, they won’t bother to learn more.
2. Every touch point a customer or potential customer has with your product or company will shape their view of you.
- To tell you the truth
If your marketing consultancy doesn’t think it is a good idea, they need to tell you.
Let’s face it, you are a busy person. You already have a team who should be doing the bulk of the marketing work but need help, which is why you are calling in the experts. Having a ‘yes’ person who doesn’t challenge your ideas or decisions is not helpful and will not add value to your business. You need a marketing consultant who will ask you those difficult questions and get you to really consider why you are doing what you are doing, and challenge if it is the right decision.
Prime Mix marketing consultancy has been working with clients on their marketing strategies, empowering founders and business owners to take control of their marketing and do it better. In turn, this helps their business to thrive and they can achieve their business goals.
If you would like to know more about using the most effective marketing strategies for your business, email us.