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Content Ideas for social media

2 years ago

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How many times have you heard someone say that they have written all their social content for the next month and you have literally put your head in your hands? 

I understand this, it can feel like a huge, daunting task.  Even the most professional social media curators can find writing social media posts difficult.   Prime Mix write social media content for a large variety of clients, so it is important that we are super-efficient and make certain that their content is laid out for the month ahead.    

With that in mind, we thought it would be helpful to give you some of our strategies to come up with a month’s worth of content. 

Social Media Content Ideas 

If you are posting once a day, then you need around 30 posts for the month.  Start off by printing off a blank calendar and filling in each day with the following: 

  1. Events/Organised Dates x 10 
  • National Holidays and Dates 
  • Family Events 
  • Work Specific things 
  1. Categories – create around 10 of these, such as 
  • About Us 
  • Why we started the Business 
  • Testimonials 
  • Our services 
  • Benefits of our services 
  1. Photos – create around 10 of these, such as 
  • Family 
  • Drinks 
  • Workspace 
  • Animals 
  • Quotes 

Writing your content for social media 

Make the first three seconds count, this is all you have to impress someone, so your pictures and headline need to be super snappy.   

You need a good hook – the first 11 words are seen on Instagram, use this well to entice your followers to read more. 

Tell your story – make it interesting, think about your ideal client and write it for them. How does what you have to say link back to your reader. Think ‘so what?’ as you read it back and make sure that you are clear in why you are writing this story. 

Add a call to action – what do you want them to do next. Answer a question in the comments, DM you or leave a smiley face emoji if they agree with your statement. Be clear – no one has time to work out what it is you want them to do. 

What Next? 

Give this a go and see how you get on. If you need any help email j.morgan@primemixmarketing.co.uk  

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