Don’t Just Be Present – Create a Presence!
6 years ago
Having a Facebook account for your business is great, but simply just having an informative page and updating it with mundane business information isn’t enough – you need presence.
Engaging with customers, whether old, new or future, ensure that you’re at the front of their mind and the tip of their tongue when they, or someone they know, are in need of your product or service. The more engagement you create, the more likes, shares and comments you will receive which in turn will result in a bigger audience that are willing to listen.
Here are a few simple ways in which you can do this:
Ask their opinion – Everyone likes to feel they have made a worthy contribution to something. Ask your customers advice on potential new products you are thinking of stocking or improvements you could make to your service. Not only will you be gaining a valuable insight into your customer’s minds but it should also start a conversation which will amplify the amount of people that see your post and are therefore exposed to your page, product and service!
Make it personal – Your customers will appreciate seeing the human side to your business. Posts regarding funny incidents in the office, photographs showing behind the scenes and away from work achievements of your staff can all make great posts and allows your customers to get the know the people they deal with. Just don’t take it too far away from the business – nobody needs to know what you’re eating for lunch every day.
Use images – Images work well on Facebook as they have the ability to catch someone’s attention as they are scrolling through their newsfeed. Original, bold and bright images will do this best, however humorous photographs can entertain and informative info-graphs can get your point across quickly.
Leave the formal side of marketing to the more serious networking sites such as LinkedIn and have fun with Facebook! If you provide your audience with entertainment, education and empowerment they will shout about your business for you.
Prime Mix Marketing can manage your social media accounts for you, ensuring you gain effective exposure. For more information email firstname.lastname@example.org or phone 07719430267.