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Eight ideas for your Christmas marketing activities.

5 months ago

Christmas Marketing

It’s hot outside, the sun is shining, and the children have only just gone back to school, so why on earth are we talking about planning your marketing for Christmas?

Well, believe it or not there are only three months until Christmas, which means there isn’t a lot of time to prepare especially if you need to book places, organise events, buy presents and budget for it all.

Christmas is an important time for many people, it is a great opportunity to do some internal marketing as well as thanking some of your more valued clients.

The first thing to do is to decide on what you would like to do and here is a list of eight things that you can consider, which will help with both your internal and external marketing at Christmas.

  1. Gifts for your valued clients – Show your most valued clients or ones that you would like to retain long-term that you care by sending them a small gift to say ‘thank you’ for their custom. Remember less is more, it doesn’t have to be anything extravagant just a token gift will be just fine.
  2. Gifts for staff – This is a lovely way to recognise those who have gone above and beyond, meeting or exceeding their targets or just generally being a fabulous employee who looks after their fellow colleagues.
  3. Christmas party for staff and customers – this is a wonderful way to celebrate the past 12 months together, a good old fashioned knees up or a more sophisticated affair with some good entertainment, however you choose to do this your staff and client’s will be sure to enjoy themselves and be talking about it for months afterwards.
  4. Christmas lunch – you can take out your whole team or just give a budget to individual departments or managers to take their teams out for lunch. Again, it is just about saying ‘thank you’ and showing that you care about the team, recognise their hard work and do something nice for them.
  5. Charitable Activities/Donations – either in addition to the above or instead of, caring in the community is a big thing and recognised by many especially your peers and awards.  Often employees, clients and suppliers choose a business based on its charitable activities.
  6. Christmas Competition – launching a Christmas competition can be a timely marketing campaign to launch a Christmas product or simply to raise your profile.  It could be to design a corporate Christmas card for your business or a menu for your Christmas party – whatever it is make it fun and ensure that your target audience are most likely to engage with it.
  7. Children’s party/gifts – some larger organisations give their employees children who are under 5 a gift, it is a nice gesture and one that is appreciated by the whole family.
  8. Christmas Cards – you either love them or hate them but they are a useful way to get your message out far and wide to all of the people who come into contact with your business. Just saying thank you or to have an enjoyable holiday period, it is a thoughtful way to show that you are thinking of someone. An environmentally and cost effective option is to use E-cards and then you could donate the money you would have spent to your nominated Charity.

If you would like some help with planning your Christmas marketing campaigns please contact us j.morgan@primemixmarketing.co.uk

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