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How do I work out my target audience?

2 years ago

Finding your target audience

Knowing who your customers are is really important, it helps you to plan what your messages for marketing campaigns will be and where you should focus your promotions and advertising for most impact.

Identifying your target audience is a key element of the marketing strategy.  Marketing is fundamentally about anticipating and satisfying your customers’ needs and wants. If you don’t identify your target audience’s problems and know who needs your product and services, you can’t market to them profitably.

Your target audience is basically anyone who is interested in buying your products or services.

Who is already buying from you?

One of the first things you can do is to go through your existing client list. What do they buy, how much, how often, value of sales and how long does it take to look after them?  Analysing this data will give you a good idea of the most profitable clients you have. List your top 10 and then look for similarities between them.  You can then group them into target audience type, which means that you can start to create content that specifically answers the need they have.

How to find your ideal client?

Identifying your top clients will help you to search for others who are similar to them. You can start by looking for their direct competitors or the location they might be in. Creating a client persona can also help, this is the process of making up a person who you can then talk to as if they were your actual client.

The benefits of identifying your target audience

The main benefits of identifying your target audience is budget.  At the moment marketing budgets are tight, we need to figure out ways that we can reach the right people in the shortest amount of time.  The best way to do this is to be strategic. Hone in on the right group of people who are most likely to need your services and create key messages that will resonate with them to help them make that all important buying decision in your favour.

We can help you to identify and understand who your target audience are, please get in touch to arrange a chat.

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