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Looking to Run an ‘Eggcelent’ Easter Campaign?!

4 years ago

Easter is fast approaching and here in the Prime Mix office we can’t wait! A four-day weekend, egg hunts with the kids and mountains of chocolate- what’s not to love?! Have you thought about tapping in to some of this consumer excitement? Easter provides a great opportunity to run a marketing campaign to promote your local business, generate some hype and make some sales.

What exactly is a marketing campaign?

A successful marketing campaign is a specific, defined series of activities carefully researched and used to promote interest. Marketing campaigns can be designed with different goals in mind. It may be that you want to promote the sales of a product or service, you might be launching a new product or are keen to build your brand image. It’s a good idea to know your marketing campaign goal, that way you can assess how much marketing, time and budget is required.

What is required for a successful campaign?

There are a number of elements that need to be coordinated for a campaign to be successful; a realistic timetable of activities, blending an integrated mix of marketing activities and PR as well as strict follow-up, analysis and feedback. The campaign first and foremost needs to be interesting and engaging, you need to distinguish your brand and your product or service for the competition and you need to target the correct audience.

I’ve heard it’s good to reach out to our customers over key sales periods – but why? 

Easter provides a great chance for local businesses to get creative with their marketing. Sales may well have slumped following Christmas, but the excitement of a four-day weekend over Easter makes April the perfect time to get back on even keel.

I have a campaign idea – now what? 

Once you know what your marketing campaign is, you need to understand how to execute it effectively. Prime Mix Marketing are an outsourcing marketing company who have over 17 years’ experience in the industry and can coordinate a number of elements to ensure your campaign is a great success. Along with e-shots and news pieces explaining exactly what your campaign is all about we can advertise both off and online to raise awareness of the campaign. We can assist with planning various social media posts leading up to the event to generate interest and excitement amongst your audience. Should you wish to promote the campaign using leaflets and flyers, we can arrange for these to be designed, printed and distributed too.

For help deciding on, planning and running an Easter campaign this year, call Christina on 07719 430267 or email info@primemixmarketing.co.uk.

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