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Outsourcing Your Marketing

5 years ago

Marketing is one of the key sectors for securing company’s growth. It can be extremely time consuming and difficult for businesses with limited resources to market themselves effectively. Business owners who appreciate they need to focus more on their marketing strategy if they are to succeed have one of two choices. Either they hire a professional marketing expert to work in house or they decide to partially or fully outsource their marketing activities elsewhere. For small businesses who don’t have the budget or the workload for permanent, salaried staff, hiring additional personnel isn’t a financially viable option and these companies might look to outsource these activities instead to marketing agencies such as Prime Mix Marketing. Prime Mix Marketing offer full marketing and PR support on a flexible basis without the financial commitment of permanent onsite marketing personnel. Besides being a more financially sound option, this article will explore additional benefits to businesses that decided to outsource their marketing.

Outsourced marketing staff can provide fresh, new and innovative ideas. Here at Prime Mix we are experts in the industry and have a wealth of experience marketing a variety of local businesses across the West Midlands. This allows us to draw on best practice, and suggest creative ideas that are tried and tested. In some instances, employees will avoid challenging their colleagues or offering ideas outside the norm for fear of them not being accepted. Prime Mix pride themselves on offering honest and practical marketing advice to businesses they work with, working in the best interest of the company. We are a team of professional and imaginative individuals who will challenge your business to think outside the box and market themselves in a manner that is in keeping with their brand identity but which attracts more attention and secures business growth.

Outsourcing your marketing activities to Prime Mix Marketing is also less time consuming for a business. It takes time recruiting the right individual with the correct skillset and talents required by the business. Besides the time associated with interviewing applicants, the successful candidate will need to be inducted as well as trained so that they are at the same level of competency as the experts such as us, who have worked in the industry for 18 years.

Having spent time and money on training staff up, the last thing a business needs is for the hired individual to seek change and leave the company. In many cases once individuals have gained enough experience in the industry, they will seek another position, often in different companies. High staff turnover can be detrimental to small businesses financially but there is also the possibility that it affects team moral and importantly, the perception of the business by its customers.

The key to getting the greatest impact in the way of sales, verses marketing spend, is for businesses to get the right mix of activities in an integrated, timely way. This is what we call your ‘Prime Mix’. Businesses can choose to outsource all their marketing strategy and support, or alternatively just the elements they need, bridging a gap in their in-house marketing skill set or simply freeing up more of their time, enabling them to get on with running the business.

For more information or discuss outsourcing your marketing activities to us, please call Christina on 07719 430267 or email info@primemixmarketing.co.uk.

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