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2 years ago

Christina and Jo

Worcestershire based full services Marketing and PR agency Prime Mix, are expanding their range of services to help increase exposure for local businesses as part of their digital marketing strategy. The agency is increasing their services to include social media platforms such as TikTok to the business-to-business environment with creative videos, graphics and strategy content planning, plus a new award writing service, Prime Mix grows from strength to strength.

If there is one thing that COVID-19 has taught us is that adaptability is the key to survival for any business. In the business world, online exposure has been critical in ensuring every opportunity can be grabbed with both hands to increase sales. Prime Mix, who were established in 2013, have seen many changes in the way businesses promote themselves in the last few years, and even more so since COVID-19 has dominated our lives in 2020. The recent lockdown has blurred the lines between ‘business to consumer’ (B2C) and ‘business to business’ (B2B) marketing strategies, with more people working from home and engaging in online communications. Customers crave good news and communicating the way forward through positive public relations is critical in helping businesses standout from the crowd.

Christina Darling, Managing Director and Founder of Prime Mix explains, “Since COVID-19 hit at the end of March we’ve worked tirelessly with local businesses to rethink their marketing strategies, in what can only be compared to a ‘wartime’ crisis. Social media has become even more important in our service offering and now we are taking it to an even higher level to expand the reach for our clients. Social media management of TikTok for businesses is a new service we have added to our creative mix of support, backed by over 20 years’ experience in strategic sales and marketing activities”. She adds “We have also seen a sharp increase in requests for press releases, particularly around national and international awards. Our new service encompasses writing award entries for businesses and PR support once they have won. There’s nothing more positive than winning awards!”

Award-winning themselves, Prime Mix provide an integrated mix of strategic marketing services including marketing planning and consultancy, to full marketing and PR management. With many long-standing clients in the Worcestershire area, adapting to external changes such as COVID-19 has meant a new approach to increasing exposure for businesses using every ‘tool’ in the marketing tool box!

For more information regarding the new services offered by Prime Mix, please contact Christina Darling on 07719 430267 alternatively email c.darling@primemixmarketing.co.uk.

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