You’ve probably heard these terms mentioned many times but not really understood what they are.


It’s technical jargon for Search Engine Optimisation (SEO) and Pay-Per-Click (PPC).

Search Engine Optimisation (SEO) is when your website is written and structured in a certain way that when specific words are typed into Google, your website appears nearer the top of the list of results than your competitors. The higher you are in Google, the more likely the person browsing the internet will choose to visit your website. Pay-Per-Click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Paid advertising within search engines to guarantee your website appears near the top of the search engine list is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business. There are many tools available to help you choose certain keywords, key phrases or long tail phrases, so that you can bid at a level that suits your budget.

When searched online, companies want to be found ahead of their competitors, which is why SEO and PCC is so important. The process of Search Engine Optimisation of your website involves a number of elements and their emphasis can vary greatly as the major search engines such as Google change and amend their policies on analysing websites. Some of these elements include the number of times a keyword or key phrase appears on your website pages, the number of inbound links from credible websites, how fresh your content is and the influence of your social media networking sites.

Here at Prime Mix Marketing we can help you with SEO, managing these various elements so that you appear further up the page on a search engine list.

For help planning implementing or reviewing your digital marketing strategy or to learn more about SEO and PCC for your business, please call us on 07719 430267 or email

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