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The Importance of Regular Press Releases

6 years ago

We all know the benefits of writing a press release, but how many of us can say we regularly publish them?

Although relatively straight forward, if you’ve never written a press release before, it can be a daunting task. Deciding on a strong, eye catching headline and ensuring you successfully summarise the key, important facts of your news story can be tough. Writing a good press release is also time consuming. As a business owner perhaps you don’t have the time to sit down, to plan and write an engaging, concise piece of literature suitable for the press.

Press releases give you the opportunity to communicate with your customers as well as reaching a wider network of readers quickly and inexpensively. They must summarise your news and hold the attention of the reader whilst being informative and encouraging them to find out more about you. They allow you to raise brand awareness and promote your business identity in addition to generating sales and enabling business growth.

Possible ideas for a press release might be;

  • The launch of a new product or service,
  • A charity activity you’re involved with or a community project that you’re supporting or sponsoring
  • A new partnership, contract or award you’ve won
  • Changes in staff, new appointments, promotions or retirements
  • Events, exhibitions or seminars that you’re holding or have recently attended
  • News headlines, changes to the law or industry guidelines that now might affect you and the way you run your business

With a fully written press release starting at just £99, why not outsource this activity to Prime Mix Marketing as a monthly or quarterly service as part of your business marketing strategy?

A member of our team will first of all sit down with you and over a cup of tea to discuss possible ideas, content and the audience you intend to target. From there we shall interview appropriate personnel for quotes, gather further research and perhaps take some photographs in order to construct an informative and engaging piece of literature that we can then dispatch to local newspapers, magazines and industry specific journals and papers.

If you have something exciting to shout about and need help constructing suitable press release content that gets you noticed, then give the team a call on 07719 430267 or email info@primemixmarketing.co.uk.

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