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How to grow your social network through Social Media Engagement

5 months ago

Social Media Engagement

What is Social Media Engagement?

Social Media Engagement, in simple terms, is any form of interaction between the customer and the brand within social media networks. 

This can take place through multiple channels such as; Instagram, Twitter, Facebook, LinkedIn and Pinterest. 

Every brand should aim to achieve a high level of social media engagement. 

Especially during the current climate, with national lockdowns threatening offline business, social media presence has never been more important! 

The Importance of Consistency 

Nowadays, it is harder for content to be seen due to the Algorithm of Instagram and similar applications. Therefore, brands must post consistent content in order to stay relevant and appear on their target audiences’ feeds. 

Engagements that are important to the feed ranking are reshares, views, comments and likes. When you interact with a user’s post in this way, it increases their chances of reaching a bigger audience. 

Consistent content is the key to staying relevant- if you are posting relatable/ inspiring content, people will retweet, reshare and ENGAGE! You must assess your target audience to create relevant content that they will respond well to. 

90% of all Instagram users follow a business- numbers are set to increase even more in 2021 so what are you waiting for? Prioritise social media engagement and utilise the potential audience reach! 

Achieving Consistency 

Often, companies choose to outsource the work to Marketing agencies to manage their social media accounts. However, this only works when you have a collaborative working relationship using the knowledge of the Marketing expert and the awareness of the business from the client. 

Creating a backlog of content can be a useful tip for staying consistent and posting 1-2 times a day is the ideal amount. 

The consistent uploads create instant recognition, especially when using brand colours, making it more likely that your clients will engage. 

As the social media world becomes more saturated and complex, Prime Social can offer a vast range of services to help cater to your social media needs and increase engagement. The most important things to remember are consistency, interacting with other users, prioritise building your online platforms and posting relevant content.

Head to @prime_social_marketing to find out more about our packages! 

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