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The hidden cost of doing your own marketing

The hidden cost of doing your own marketing

There’s a particular sentence we hear from business owners all the time: “I do all my own marketing.” And, on the surface, it can make perfect sense. You know your business better than anyone. You can write a LinkedIn post, send an email, update your website or pull...

How to plan and implement a marketing campaign

How to plan and implement a marketing campaign

A good marketing campaign can look deceptively simple from the outside. You see the social posts, the email, the new landing page or perhaps the advert and it can be tempting to think the campaign started with creating those things. In reality, the best campaigns...

The Ultimate Guide to Using Email as a Strategic Marketing Tool

The Ultimate Guide to Using Email as a Strategic Marketing Tool

Why businesses that treat email as part of their wider marketing strategy consistently outperform those that simply send newsletters. For years, email marketing has been described as "dead", yet it's one of the few marketing channels you actually own. Algorithms...

Who’s Really Reading Your Social Media?

Who’s Really Reading Your Social Media?

One of the biggest mistakes we see business owners make is judging the success of their social media by the numbers they can see: likes, comments and shares. They are the easiest metrics to measure, so naturally they are the ones we pay attention to, but...

Running a half-marathon for my (nearly) half-century.

Running a half-marathon for my (nearly) half-century.

Next year I turn 50, and as I approach the end of my forties, I started to reflect on things that I have done and those that I continue to avoid. One of which was running further than 10K – I mean, this distance is pretty far anyway and having completed that milestone...

How to get your B2B business to show up in AI search

How to get your B2B business to show up in AI search

AI search is already changing how your customers find you. This is a quiet shift that’s easy to miss if you’re not paying attention – but it has the potential to significantly impact your reach. When you want a new phone or are planning a holiday, most of us are...

Prime Mix Named Winner of an Innovation & Excellence Award

Prime Mix Named Winner of an Innovation & Excellence Award

Prime Mix Marketing Ltd, a full-service marketing agency based in Worcester, has been named the 2026 winner of the Innovation and Excellence Award for Marketing Specialists of the Year. This recognition highlights the agency’s commitment to delivering high-quality,...

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