Background
The Cocktail Jigger Company is a business focused on supplying unique and stylish, bar tools including 4-pronged Cocktail Jiggers, bar mats, shakers and ingredients designed for cocktail enthusiasts. With a strong emphasis on visual branding and creativity, the business relies heavily on social media to showcase its products, engage customers, and build a recognisable brand in a competitive market.
Having partnered with Prime Mix Marketing in December 2025, the company was looking for a marketing agency that could truly understand their brand identity, deliver engaging content, and communicate their message in a fun and visually appealing way.
The Challenge
Before working with Prime Mix Marketing, The Cocktail Jigger Company faced several key challenges:
- Standing out in a competitive market: As a product-based brand, strong and consistent content was essential to capture attention.
- Building brand awareness: The business needed to increase its visibility and grow its audience across social platforms.
- Content creation demands: Producing high-quality, creative, and consistent content in-house was time-consuming.
- Seasonal marketing pressure: Leveraging key holidays and events required forward planning and creative execution.
The Cocktail Jigger Company needed a marketing partner who could take ownership of content creation, deliver results, and allow them to focus on other areas of growth.
The Solution
The Cocktail Jigger Company chose Prime Mix Marketing for their creativity, professionalism, and ability to fully understand and represent the brand.
Prime Mix Marketing provides:
- Social media strategy and content plans, focused on growth, engagement, and brand awareness.
- Creative, trending, high-quality video and graphics tailored to the brand’s tone and visual identity.
- Ongoing marketing consultancy
The Results
Within just two months of working together, The Cocktail Jigger Company saw significant results:
- Viral social media content, increasing brand visibility (2.5 million views and 70k likes on a single video).
- Rapid growth in followers across social platforms (+4000).
- Stronger brand identity, communicated through engaging and consistent visuals.
- Improved customer engagement, helping attract new customers while retaining existing ones.
- Reduced workload internally, with content and campaign planning managed externally.
The partnership has enabled the business to scale its marketing efforts while maintaining a strong and creative brand presence.
Client Testimonial
Jonathon Dilley, founder of The Cocktail Jigger Company, shared:
“I’ve been working with Prime Mix since December 2025 and their professionalism, attention to detail and content generation has been fantastic.
I wanted a marketing agency that understands the brand, are creative with content and really get our message across in a fun and visual way – Prime Mix have ticked all boxes here.
Being a product-based business, social media is key for us to raise our brand profile, attract new customers and retain existing customers. Within 2 months, Prime Mix had delivered viral videos and increased our socials following dramatically.
Working content around key holidays/events has been a big thing for us, and to be able to leave this in their hands to deliver great content at all times of year has been so important for me to allow me to focus on other areas of the business.
I look forward to continuing our partnership and I’m excited to see what this year brings!”