Background
Roxel UK is part of Roxel, the European leader in tactical propulsion. The company designs, develops, and manufactures motors for tactical and cruise weapon systems used globally. With a highly technical and specialised business, Roxel UK plays a critical role in the defence sector, yet the organisation faced challenges in raising its profile locally and internationally.
The Challenge
Before partnering with Prime Mix Marketing Ltd in 2023, Roxel UK struggled with:
- Low visibility in the local community: Their Midlands site was well hidden and had little public recognition.
- Recruitment challenges: Limited awareness meant the business wasn’t seen as an employer of choice, making it difficult to attract and retain talent.
- Internal communications gaps: Employees needed more structured updates and engagement opportunities.
- Perception and positioning: As a defence company, Roxel wanted to be seen as forward-thinking and innovative to attract both staff and potential investment.
To address these challenges, Roxel UK was looking for a local partner who could deliver positive PR, consistent messaging with their French Head Office, and a full range of marketing support.
The Solution
Roxel UK chose Prime Mix Marketing Ltd for their comprehensive approach to marketing, PR, and social media, as well as their deep experience in international marketing.
Prime Mix Marketing provides:
- Ongoing marketing consultancy and strategic guidance.
- A full marketing mix: social media campaigns, internal newsletters, press releases for growth milestones, creative design, award entries, and on-site signage.
- Support for employee engagement: mentoring graduates and integrating seamlessly with the on-site team.
- PR and communications expertise: helping position Roxel UK as both a leading defence company and a forward-thinking employer.
The Results
Through this collaboration, Roxel UK has achieved measurable success:
- Stronger brand awareness locally and in the wider defence community.
- Consistent, clear messaging across internal and external platforms.
- Improved recruitment efforts, positioning the company as an attractive place to work.
- Award recognition, highlighting the company’s growth and innovation.
- A cultural shift in attitude towards marketing, empowering the business to share its successes with confidence.
Client Testimonial
Wendy Russell, Head of HR, SHE and Communications at Roxel UK, shared:
“We selected to work with the Prime Mix Team because they have broad range of knowledge, experience and skills to help boost awareness of Roxel UK. Having the right marketing communications in place is very important to us as a defence company and they quickly understood what needed to be done. I wouldn’t have any hesitate in recommending Prime Mix Marketing Ltd.”