Background
Founded in 1991, JMDA Design is a multi-award-winning, global product design agency, renowned for its expertise in nursery products and child car seat design. With headquarters in Pershore, Worcestershire, and offices in Shanghai, China, and Badia Polesine (RO), Italy, JMDA prides itself on its holistic, integrated approach to product development, supporting clients at every stage of the product cycle.
In 2015, JMDA recognised the need to elevate their brand visibility and expand their global footprint. With minimal marketing infrastructure in place, they partnered with Prime Mix Marketing Ltd, leveraging their international marketing expertise to drive growth. This collaboration continued successfully until JMDA’s sale in 2024.
Why JMDA Design Chose Prime Mix Marketing Ltd
Before partnering with Prime Mix Marketing, JMDA Design’s marketing efforts were minimal. They needed a marketing partner who could:
- Increase brand awareness globally to attract high-profile clients.
- Develop an international strategy tailored to key markets, particularly in China, where British design is highly valued.
- Offer a flexible, cost-effective solution without the overheads of a full-time in-house marketing team.
Prime Mix Marketing’s breadth of skills and international marketing experience made them the ideal partner. Their ability to seamlessly integrate into JMDA’s operations, offering a high level of expertise on an outsourced basis, proved to be a perfect fit.
How Prime Mix Marketing Supported JMDA Design
Over nine years, Prime Mix Marketing played a crucial role in JMDA’s growth and success, offering comprehensive support across multiple marketing channels. Key initiatives included:
- Strategic Marketing Planning: Developed and executed a dynamic marketing strategy to increase brand recognition, drive sales, and attract top-tier design talent.
- Integrated Campaigns: Delivered multifaceted campaigns, including:
- Social media marketing
- Email marketing (eshots)
- Blogging and thought leadership content
- Press releases and media engagement
- Event management (industry events, webinars, staff events)
- Charity campaigns and internal marketing
- SEO and PPC advertising
- Award submissions and writing
- Sustainability and CSR initiatives
- Recruitment Marketing: Crafted targeted campaigns to attract talented designers, supporting JMDA’s expansion and recruitment objectives.
- Brand Storytelling: Established a consistent, engaging narrative focused on family values, innovation, and excellence in product design, drawing on JMDA’s 30+ years of experience.
- Exit Strategy Support: Assisted in positioning the business attractively for its eventual sale in 2024, ensuring marketing assets, brand reputation, and communications were in peak condition.
The Impact
The collaboration between JMDA Design and Prime Mix Marketing Ltd resulted in significant achievements:
- Global Brand Recognition: Increased visibility across key markets, notably in the UK, Europe, and China.
- Multiple Award Wins: Supported JMDA in securing numerous prestigious awards, including the Queen’s Award for Enterprise for International Trade, recognising their outstanding contribution to global child car seat safety.
- Talent Acquisition: Successfully attracted numerous talented product designers, strengthening the in-house team and supporting business growth.
- Media Successes: Initiated creative campaigns such as the Car Seat Recycling Scheme, which gained national media coverage, including a feature on the BBC One Show, hosted by Iwan Thomas.
- Long-Term Business Growth: Enabled JMDA’s leadership to focus on core operations and strategic expansion, confident that their marketing and PR were expertly handled.
Client Testimonial
Derrick Barker, Co-Founder of JMDA Design, reflects on the partnership:
“Working with Prime Mix Marketing was an absolute pleasure for many reasons. Initially, it was a great way to boost in-house resources, but we quickly realised there were so many powerful benefits to working with Prime Mix. They had the skills, experience, and knowledge to help us drive the business forward, supporting sales and creating the narrative of JMDA Design which it is now known for.
There are so many highlights over the years, but a couple include how their idea for a car seat recycling scheme featured on the BBC One Show with a visit by the presenter Iwan Thomas, plus helping us to win the Queen’s Award for Enterprise for International Trade.”
Conclusion
The nine-year collaboration between JMDA Design and Prime Mix Marketing Ltd exemplifies how strategic marketing partnerships can fuel business growth, enhance brand reputation, and drive international success. JMDA’s journey from minimal marketing to award-winning global recognition is a testament to the power of an integrated, expertly executed marketing strategy.