The Story:
The Unico System is a well-established brand in the United States, known for its HVAC solutions. However, expanding its presence in the UK posed a unique challenge. Despite the product’s proven performance and reliability, the brand needed strong marketing support to grow awareness and build credibility in a new market.
Prime Mix Marketing was asked to support existing marketing, working directly with The Unico System UK’s Marketing Manager to develop a cohesive marketing plan. Our goal was to help the brand position itself effectively in the UK’s HVAC market and drive engagement with both trade professionals and consumers.
What We Did:
To give The Unico System UK the visibility it needed, we implemented a multi-channel approach:
Social Media Management:
We refreshed and managed the company’s social media channels, ensuring the brand’s presence was visible and engaging. We strategically introduced PPC campaigns on Meta, which broadened their target audience reach and engaged both B2B and B2C sectors.
Press Releases and PR:
To build authority and awareness, we worked with another PR consultant to write and distribute well-targeted press releases to leading technical and industry publications. These releases showcased the features, benefits, and technical expertise behind The Unico System, positioning it as an innovative HVAC solution in the UK market.
Website Optimisation:
Understanding that a brand’s website is often the first touchpoint for potential customers, we tidied up the Unico System UK website to ensure it was user-friendly and optimised for search engines. This involved refining the website’s design, improving navigation, enhancing SEO and writing blogs so customers searching for HVAC systems would more easily find the Unico System in organic search results.
Integration with Existing Marketing Channels:
To ensure a consistent brand message and image, we integrated our digital strategies with existing traditional marketing efforts, such as print advertising and events. This helped maintain cohesive communication across both online and offline platforms.
The Result:
By implementing these strategies, we successfully developed an integrated marketing communications plan for The Unico System UK that spanned social media, public relations, and digital marketing. The PPC campaigns helped boost engagement and awareness, while the press releases ensured increased visibility in key industry publications.
The website updates resulted in better usability and improved search engine rankings, making it easier for potential customers to discover the brand. All of this was achieved while maintaining a consistent voice across all their marketing activities, strengthening their overall market presence.