How to use search engine optimisation to woo buyers to your website this Valentine’s.
3 months ago
Search Engine Optimisation (SEO) is the process of affecting the visibility of your website in a search engine’s free, organic search result. The higher ranked on a search results page and the more often your site appears, then the more visitors it will receive from the search engine’s users.
With Valentine’s fast approaching we should be looking at ways to increase traffic to your websites. There are several ways that this can be achieved with the use of your website by using some clever search engine optimisation techniques. As it is Valentine’s Day very soon, let’s use Florists as an example.
Firstly, you could create a valentine-specific advert on your home page, using beautiful valentine’s gift flowers as your backdrop add some simple wording to not only catch the attention of the purchaser but also to catch the attention of the likes of Google. You should also name your image appropriately – for example call it ‘Valentine Roses’, as this is also good practice for SEO.
Using keywords within your copy greatly enhances the chances that search engines will list your website higher up the list organically. Try using some unique words as well, think about what exactly someone will be searching for such as ‘last-minute valentine flower delivery’ or ‘same day valentine flower delivery’. Make sure that you include the locations that you deliver to as this will ensure that you get the most of local sales.
You must be careful not to repeat the same words too often and write the key rich content in proper sentence structures, otherwise the search engines will penalise you.
Secondly, you could create a valentine’s page on your website and list all the flowers, gifts, and packages that you offer on one page. This will also make it much easier for your visitors to find exactly what they are looking for. Make sure that you include your personal gift packages at the top and showcase the different options and creativity that you offer. Open the page with a short introduction that uses keyword-rich content. Call your page something sensible with the word valentines in such as www.floristwebsite/valentines.co.uk. You can then use social media, online ads and a newsletter to encourage people to click through to this landing page.
Thirdly, offer an incentive to buy – consider a discount on delivery if they order within a specific time frame, i.e. in advance, or a free box of chocolates with a bouquet over the price of £35, something to entice them to look at the flowers and gifts that you have on offer and also to stay on the website long enough to make a purchase. This discount could form part of your advert on the home page or it could be a separate ad. This could also be linked to Google Adwords further generating your listing on Google and enticing people to click on your website link thus encouraging traffic to your website.
These are just a few ideas for you to make the most of your website for valentine’s but the same things will work just as well for other special occasions too.