Social Media users expect to reach almost 4.41 billion in 2025.
2 years ago
Whether you love it or you hate it, social media is a powerful and essential tool that you need to help build and grow your brand. There are currently over 3 billion social media users in the world – approximately 40 percent of the global population, which means almost half of the world is now on social media.
Social media aids in the whole customer journey for a brand. From building brand awareness and visibility, to generating leads, conversions and even customer retention. Social media platforms allow you to connect with your customer and build an online community. By having an active social media presence, you are significantly increasing your audience pool and the channels used to distribute your content. You are making it easier for your customer to reach you and building your brand awareness at the same time.
With social media constantly evolving, the possibilities are endless. It’s uncommon for marketers to rely on just one social media channel. Your social media strategy can fall into three key types – paid, owned and earned media. These are the three pillars of a successful and cohesive content marketing strategy. Owned media gives you complete control of your content creation, content that your company owns such as: blog posts, case studies, videos and your website itself. Paid media is anything that you pay to execute and it involves buying the right to reach your desired audience. In social terms, these include the likes of Facebook and Instagram adverts. Earned media is the hardest to control and is essentially ‘free publicity’. It is the result of the public, press and your online community sharing your content and discussing your brand. This can be an example of word-of-mouth marketing and is usually supported by paid and owned media. It’s important to get your social media strategy correct and ensure that your purpose and goals are aligned across all tactics and platforms. Social media can also help with SEO and increase your website rankings
As the social media landscape becomes more complex, deploying a marketing agency to manage your social media campaign strategy and implementation is a very smart and practical solution. You may be struggling with where to start or lack the resources needed to manage your presence effectively. It’s therefore so important to put your marketing strategy in the hands of individuals that you can trust, ones that will elevate your presence whilst you get on with what you do best.
We are so passionate about helping our clients succeed, so if you’re looking to take your brand social media to the next level then send us a message at firstname.lastname@example.org.